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UK Key Ecommerce Retailers 2023

Amazon, Sainsbury’s, Tesco, Marks & Spencer, and Next Lead Growth While Others Struggle

About This Report
Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.
Table of Contents

Retail ecommerce sales in the UK have performed better than anticipated in 2023. However, the fortunes of nine key UK ecommerce retailers have been mixed. This report will delve into which key players are leading the charge online, which are falling behind, and why.

Key Question: How will some of the UK’s most prominent ecommerce players fare in 2024, and what does their performance tell us about key trends in the market?

Key Stat: Four of the nine key players will outpace the overall ecommerce market in 2024, but fast-fashion giants Asos and Boohoo will see online sales drop by 3.5% and 9.4%, respectively.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. The UK’s key ecommerce retailers have grown online sales despite strong headwinds
  3. Amazon continues to dominate—but competition is growing
  1. Tesco and Sainsbury’s are reaping the rewards of digital investment
  2. Marks & Spencer is growing online sales faster than John Lewis
  3. Asos and Boohoo are suffering as Gen Zers cut discretionary spending
  1. Currys’ online sales have been hit as shoppers hold back on electrical appliances
  2. Sources
  3. Media Gallery


Carina Perkins


Matteo Ceurvels
Senior Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Jasmin Ellis
Forecasting Analyst
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