Social user numbers are on a slow rise in the UK, but the makeup of platform audiences is changing a little more rapidly. In particular, age profiles are shifting, and marketers should shift with them.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? A comprehensive view of the overall user market by platform and the changing social media landscape in the UK, plus how these changing dynamics will impact marketers.
KEY STAT: Facebook remains the most popular social network, but it’s losing share of social network users, falling from 81.1% to 80.1% this year. TikTok, meanwhile, will shoot up the rankings to become the third-biggest platform by 2023.
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