TikTok has been high on UK marketers’ agenda for a while, but our most recent forecast indicates that they should focus on it even more. TikTok’s audience is more engaged than those on long-established digital video platforms like YouTube, and engagement has even caught up with that of Netflix.
Key Question: Where should TikTok sit in UK companies’ marketing and commerce strategies?
KEY STAT: TikTok users will spend almost an hour on the platform per day this year, which is roughly equivalent to two full-length TV shows. That’s the same amount of time Netflix users will spend on the digital video platform.
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