Industry Voices: Spotlight on Universal Parks & Resorts’ Leah van Zelm

Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.

Made possible by


Watch previous episodes from our Spotlight on Travel series:

Industry Voices: Spotlight on Alaska Airlines’ Natalie Bowman