Fragmented data and disconnected data sets across channels continue to complicate marketers’ ability to accurately target consumers. In this video, Neustar’s Ryan Engle, vice president, identity solutions, explains why identity resolution is essential to modern data strategies.
You’ll learn how a complete customer view across all channels and touchpoints is vital for marketing success and a key component in today’s privacy-first environment. With nearly 20 years of experience in marketing analytics, Engle shares how brands with disparate data sets can cleanse, deduplicate, and enrich their data across online and offline sources to ensure accuracy across people, devices, and households.
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