Inflation may be taking a bite out of candy sales, but there are still sweet spots.
Let’s unwrap the confectionery category:
Why we care: The category may be seeing some loss recently, but two of the four major candy holidays are right around the corner. Retailers should give consumers a deal they can’t refuse and use deals and promotions to sweeten impulse purchases.
This was originally featured in in the Retail By the Numbers newsletter. For more retail insights, statistics, and trends, subscribe here.
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