In 2023, US consumers will open 5.2 million new bank accounts digitally, per our forecast. Growth will be driven by deposit flight from bank stability concerns and the influx of Gen Z consumers entering the market. To win these new accounts, banks should prioritize adding consumers’ most-wanted mobile account opening features. This study reveals what they are.
Key Question: Which emerging mobile account opening features do consumers value the most?
KEY STAT: US consumers’ top-valued features enhance the speed, transparency, and security of mobile account opening.
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First Published on Jul 24, 2023
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