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US Account Opening Feature Demand Report 2023

Building an Application Experience Based on the Features Consumers Want Most

About This Report
US consumers will open 5.2 million new bank accounts digitally this year. Our exclusive consumer survey data reveals which emerging mobile features banks should invest in to win over customers.
Table of Contents

In 2023, US consumers will open 5.2 million new bank accounts digitally, per our forecast. Growth will be driven by deposit flight from bank stability concerns and the influx of Gen Z consumers entering the market. To win these new accounts, banks should prioritize adding consumers’ most-wanted mobile account opening features. This study reveals what they are.

Key Question: Which emerging mobile account opening features do consumers value the most?

KEY STAT: US consumers’ top-valued features enhance the speed, transparency, and security of mobile account opening.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. In-Flight Deposits and Gen Z Will Drive New Account Openings in 2023
  2. Step 1: Account Selection
  3. Step 2: Expectation Setting
  4. Step 3: Account Funding
  1. Step 4: Application Submission
  2. Step 5: Customer Support
  3. Step 6: Updates and Outcomes
  4. Methodology
  1. Survey Demographics
  2. Appendix: Interactive Demand Charts
  3. Sources
  4. Media Gallery

First Published on Jul 24, 2023


Tiffani Montez


Caitlin Cahalan
Researcher, Financial Services
Eleni Digalaki
Principal Analyst
Ona Koehler
Senior Director, Benchmarking
Na Li
Director, Primary Research
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