The news: June saw a significant boost in employment across advertising, public relations, and related services, rising by 2,200 jobs, per new Bureau of Labor Statistics data cited in Ad Age. With this uptick, employment in these sectors has reached its highest since 2001.
The data: US employment in advertising, public relations, and related services (per BLS classification) stood at 497,500 jobs in June based on seasonally adjusted data. The 2,200 jobs added in June are on par with the increase seen in May.
Ad agencies’ milestone: In May, US ad agency employment rose to 229,900 jobs, an all-time high, following an addition of 300 positions, which succeeded a gain of 2,400 jobs in April. Although data for June is not yet available, the upward trend in employment within advertising, public relations, and related services suggests that staffing at ad agencies likely increased last month.
The big picture: While there are long-term concerns—by 2030, automation could potentially replace around 33,000 advertising agency jobs (7.5% of the agency workforce), with AI accounting for one-third of these losses—the recent gains in ad employment show the industry has rediscovered momentum after last fall’s weakness.
This resurgence has occurred despite contractions in tech and media, demonstrating the overall health of the advertising, public relations, and related services sectors in 2023.
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