Time Spent on Social Media Is Anticipated to Increase 8.8%, Despite Expected Plateau

As social distancing continues, US social network users are spending more time than previously estimated with social platforms.

Social network users will spend a daily average of 1 hour, 22 minutes with social networks this year, an increase of roughly 6 minutes from our previous forecast. While higher engagement numbers may be promising for marketers, it's important to note that these heightened levels may return to normal in 2021 and 2022.

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