The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.
Subscription revenues far outstrip ad revenues for digital audio.
Digital audio subscription revenues crossed the $10 billion mark last year and are on track for $15 billion by the end of our forecast period in 2026. Paid subscriptions remain the foundation of the industry.
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