The news: Just 36% of US adults said they trust mass media like newspapers, TV, and radio, the second-lowest year on record since Gallup began tracking this metric annually in 1997.
Dig deeper: Trust in media is closely tied to the political party one leans toward.
What this means: The erosion of trust in mass media has opened the floodgates for social platforms to become alternative distributors of news across party lines.
What’s next: While the popularity of news on social media can be a boon for smaller publishers that see high engagement on these platforms, the highly politicized nature can be a detriment.
As social platforms exert more control over the spread of news content, trust in them to act as impartial sources and distributors is also likely to erode—something we’ve already begun to see inklings of with the launch of right-wing social platforms like Parler.
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