Alcohol is one of the least popular food and beverage items consumers purchase online. But there’s a strong case for long-term growth as regulations ease and consumer behavior around digital grocery continues to evolve.
Key Question: What percentage of alcohol sales will occur online in the next five years?
KEY STAT: Ecommerce will account for just 5.0% of off-premises alcohol sales in 2027, but larger food and beverage trends suggest a higher ceiling for digital growth.
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