Apparel shoppers are returning to stores during this latest phase of the pandemic, bringing with them new habits and expectations about the digital and physical retail experiences. This report breaks down the online and in-store features they value the most, and how 10 leading retailers compare on those fronts.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? An analysis of the most in-demand apparel retail features—both online and in-store—that retailers can offer to attract and retain customers. Also, a ranking of 10 leading retailers of apparel based on their feature offerings, weighted according to how valuable the features were to US apparel buyers we surveyed.
KEY STAT: Shipping and returns features were the most valuable to US apparel buyers. As apparel consumption continues to shift to online, these types of features will remain top of mind for shoppers.
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