As device manufacturers struggle to find mass audiences for VR and extended reality (XR) headsets, AR continues to grow quickly—mostly via smartphones. Tech companies still hope to introduce lightweight smart glasses with AR features within a few years, but social networks, retailers, and game-makers continue to drive innovation in the meantime.
Key Question: How large is the potential audience for AR applications and advertising?
KEY STAT: AR will have 21.1 million more US users than VR in 2023, and the gap will continue to widen.
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