Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US B2B Ecommerce Forecast 2022–2026

A Rapidly Growing Slice of an Enormous Market

About This Report
Just over 10% of B2B product sales—$1.676 trillion—will take place via ecommerce websites in 2022. Growth will remain strong through 2026.
Table of Contents

Executive Summary

B2B product sales in the US represent a huge market that remains largely untapped by the usual ecommerce players. Potential growth remains significant, and we forecast strong B2B ecommerce growth, even in the face of difficult economic conditions.


  1. What’s the forecast for total B2B product sales in the US this year, and how much of that will transact via electronic means and ecommerce websites specifically?
  2. What’s the outlook for the ecommerce portion of B2B product sales going forward?
  3. What are the sales estimates for prominent B2B ecommerce marketplaces like Amazon Business, Shopify, and BigCommerce?

WHAT’S IN THIS REPORT? Our latest forecast for B2B product sales in the US, including electronic sales and sales made via B2B ecommerce sites, through 2026. It also covers our B2B product sales estimates for Amazon Business, Shopify, and BigCommerce.

KEY STAT: By 2024, over $2 trillion in B2B product sales will be taking place over ecommerce websites. However, this will still represent only a small portion of overall US B2B product sales and just over a fifth of B2B electronic sales.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. A Trillion-Dollar Market That Is Still Small by Comparison
  1. Amazon Business, Shopify, and BigCommerce Stake Their Claims in a Crowded Field
  2. What Does This Forecast Mean for My Industry?
  3. Read Next
  1. Sources
  2. Media Gallery


Ethan Cramer-Flood


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Brian Lau
Forecasting Analyst
Kelsey Voss
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client