US B2B Ecommerce Forecast 2022–2026

A Rapidly Growing Slice of an Enormous Market

About This Report
Just over 10% of B2B product sales—$1.676 trillion—will take place via ecommerce websites in 2022. Growth will remain strong through 2026.
Table of Contents

Executive Summary

B2B product sales in the US represent a huge market that remains largely untapped by the usual ecommerce players. Potential growth remains significant, and we forecast strong B2B ecommerce growth, even in the face of difficult economic conditions.


  1. What’s the forecast for total B2B product sales in the US this year, and how much of that will transact via electronic means and ecommerce websites specifically?
  2. What’s the outlook for the ecommerce portion of B2B product sales going forward?
  3. What are the sales estimates for prominent B2B ecommerce marketplaces like Amazon Business, Shopify, and BigCommerce?

WHAT’S IN THIS REPORT? Our latest forecast for B2B product sales in the US, including electronic sales and sales made via B2B ecommerce sites, through 2026. It also covers our B2B product sales estimates for Amazon Business, Shopify, and BigCommerce.

KEY STAT: By 2024, over $2 trillion in B2B product sales will be taking place over ecommerce websites. However, this will still represent only a small portion of overall US B2B product sales and just over a fifth of B2B electronic sales.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Key Points
  3. A Trillion-Dollar Market That Is Still Small by Comparison
  1. Amazon Business, Shopify, and BigCommerce Stake Their Claims in a Crowded Field
  2. What Does This Forecast Mean for My Industry?
  3. Read Next
  1. Sources
  2. Media Gallery


Ethan Cramer-Flood


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Brian Lau
Forecasting Analyst
Kelsey Voss
Principal Analyst
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