Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US banks and insurance companies slow down ad spending to compete with fintechs

The forecast: While financial service's digital ad spending has historically outpaced the digital ad market, we expect a slowdown in 2021 and beyond as incumbents in both banking and insurance focus their budgets on technological innovations to compete with emerging fintech companies.

A closer look:

  • Finserv institutions will spend $24.49 billion on digital ads in 2021, up from $20.99 billion in 2020, but spending growth is declining. Finservs spent 20.3% more in 2020 than they did the previous year, but this growth will slow to 11.3% by 2023.
  • The last 18 months propelled the transition to digital, with financial services firms focusing on shifting customers to mobile apps and moving customer service online.
  • Banks and insurance companies will be responsible for a combined 79.2% of US financial services' digital ad spending in 2021.

Looking ahead: While traditional banks are focusing more on digitization and automation to compete with neobanks, insurance companies are focusing on personalized advertising to win over customers after a decline in premiums during the pandemic. Finserv spending will pass $30 billion in 2023, but growth rates will continue to slow.