The beauty industry’s digital transformation over the past two years shows no signs of slowing down, as new consumer habits meet an increasingly diversified market. Brands will need to understand how to adapt as more spending moves online—or they risk missing out on key sources of revenues and new customers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our forecast for US cosmetics and beauty retail ecommerce sales through 2026 and an analysis of the trends driving the category’s growth—including Gen Z shopping behaviors, social commerce, and emerging technologies.
KEY STAT: In 2022, US cosmetics and beauty retail ecommerce sales will be more than double those of 2019 ($18.60 billion versus $9.21 billion). By 2026, those ecommerce sales will account for nearly a third of the category’s total retail sales.
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