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Key stat: Fewer than a third of US shoppers turn to department stores’ websites (31%) or brick-and-mortar locations (24%) when conducting beauty research, according to a May survey conducted by PowerReviews. In contrast, 71% turn to a specialty retailer’s website when researching new products.
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Methodology: Data is from an August 2023 PowerReviews report titled "Health and Beauty Shopping Trends in 2023." 26,340 US adults were surveyed during May 2023. All respondents shop for beauty products online or in-store monthly.
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