US BNPL value will reach $75.60 billion this year

The forecast: In 2022, 79.0 million US consumers will use a buy now, pay later (BNPL) service, the value of which will reach $75.60 billion.

We estimate that 104.6 million people will use BNPL services by 2026 and that over $143 billion will be transacted on these platforms in that time.

Go beyond the chart:

  • 50.6 million Americans used a BNPL service last year, around 5 million more than we had previously estimated.
  • More than 30% of internet users currently use a BNPL service, a 56.1% increase from last year. Growth will slow in the coming years, settling at nearly 39% of internet users in 2026.
  • The average BNPL user will finance approximately $957 this year, which will increase to $1,075 a year by 2023.