Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US and Canada out of global top 10 list for fastest mobile and broadband speeds—expanding infrastructure will be a challenge

The news: The US and Canada have fallen out of the Top 10 list for fastest mobile and broadband speeds even as global mobile and broadband speeds have surged, per PCMag.

The results: Ookla’s Speedtest Global Index survey showed that global mobile and broadband speeds have jumped 60% and 32%, respectively over the last year despite increased demand due to the pandemic and the transition to 5G.

  • The US ranked 8th back in 2019, fell from 9th in 2020, to missing the top 10 completely in 2021—Ookla also found the US trailing behind in 5G speeds in January.
  • Canada fell off the mobile speeds Top 10 in 2021.
  • For mobile, the fastest countries are United Arab Emirates, South Korea, Qatar, China, Cyprus, Norway, Saudi Arabia, Kuwait, Australia, and Bulgaria.
  • For broadband, the world’s fastest countries are Monaco, Singapore, Hong Kong, Thailand, Romania, Switzerland, South Korea, Chile, Denmark, and Liechtenstein.

Why it’s worth watching: According to the report, part of the problem in the US is inaccurate coverage maps for both broadband and mobile; and low speed requirements for broadband.

  • The FCC recently put out its first mobile coverage maps earlier this year, and plans to do the same for broadband. 
  • Senators have called on the FCC to raise the standard for baseline broadband from 25 Mbps to 100 Mbps, per Ars Technica.
  • The US Senate’s sprawling $1 trillion infrastructure package is seeking $65 billion for investment for the next five years in reliable high-speed internet, particularly in remote and underserved areas which could improve overall broadband speeds.

The bigger picture: Years-long supply chain delays and fiber shortages will greatly complicate the update efforts for broadband and 5G infrastructure, which will have a knock-on effect for Internet speeds.

  • As the rest of the world’s overall speeds increase, the US and Canada falling behind puts pressure on governments and service providers to fast-track building necessary infrastructure to remain competitive.