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US Click-and-Collect Forecast 2023

Consumer Preferences Shift From Curbside to In-Store Pickup

About This Report
Click and collect has matured as an ecommerce channel, but growth will slow as pandemic concerns alleviate.
Table of Contents

Executive Summary

Sales fulfilled by click and collect will see slower growth in the coming years. But adoption will remain high across several retail categories, even as consumer preference shifts from curbside to in-store pickup.

Key Question: How will click-and-collect usage change over the next three years?

KEY STAT: Click and collect will be less relevant as pandemic concerns wane, but it’ll still make up 8.5% of total US ecommerce sales this year.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Click and collect is now a mature channel.
  3. Click and collect has carved out a slice of the ecommerce pie, but it won’t get any larger.
  4. Sales growth will depend on increased usage, not new adoption.
  1. Grocery remains a bright spot for click and collect.
  2. Retailers need a strong ecommerce presence and a wide retail footprint to compete for click-and-collect sales.
  3. In-store pickup buyers will grow, while curbside buyers will plateau.
  4. How should retail marketers react to consumers’ preferences shifting toward click and collect?
  1. Sources
  2. Media Gallery
About This Report
Click and collect has matured as an ecommerce channel, but growth will slow as pandemic concerns alleviate.
Table of Contents


Blake Droesch


Whitney Birdsall
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Amy Rotondo
Director, US Research
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