Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US Click and Collect in 2020 and 2021

Massive Growth, 5 Big Players, and Permanent Behavioral Changes

About This Report
US click-and-collect sales more than doubled in 2020, driven by the coronavirus pandemic, and will sustain double-digit growth rates over the next four years. Over 150 million people will make a purchase via click and collect at least once in 2021.
Table of Contents

Executive Summary

The click-and-collect method for online shopping boomed in the US last year in parallel with the explosive embrace of ecommerce driven by the pandemic. A handful of major multichannel retailers are leading this continuing trend.

How much of a leap did click and collect make in 2020?

A really big one. US shoppers spent $72.46 billion via click and collect last year, a 106.9% growth rate over 2019. Click and collect leapt from a 5.8% share of all retail ecommerce sales to a 9.1% share. Total buyers jumped from 127.4 million people to 143.8 million people, a 12.9% growth rate.

Will click and collect hold its momentum after the pandemic wanes?

For the most part. Growth will decelerate across the board, but all the gains will hold, and healthy expansion will continue. In 2021, sales will increase by 15.2% in the US, reaching $83.47 billion, and click and collect will account for 9.9% of all retail ecommerce sales. Over 150 million people will make at least one purchase via click and collect this year in the US. Shoppers embraced click and collect for the safety, but they will stay for the convenience.

Which companies are driving this ship?

Walmart, The Home Depot, Best Buy, Target, and Lowe’s accounted for $44.2 billion of the $72.46 billion total for US click and collect last year. Click and collect accounted for 41.9% of combined ecommerce sales at these five companies and an eye-opening 50.2% of their combined 2020 ecommerce growth.

What’s the next big story?

Digital grocery shopping. In 2019, only 39.0% of click-and-collect buyers were using the method to buy groceries. But last year, that share jumped to 58.0%, and it will reach 60.4% by 2022. A total of 88.9 million people will use click and collect to buy groceries in 2021.

WHAT’S IN THIS REPORT? This report presents our latest click-and-collect forecast for the US, with an emphasis on aggregate sales figures, total buyers, and the major retailers that are driving click-and-collect outcomes.

KEY STAT: Last year, US click-and-collect sales grew by 106.9%. This year, they will grow by another 15.2%, to reach $83.47 billion, representing 9.9% of all retail ecommerce sales.


Ethan Cramer-Flood


Andrew Lipsman
Principal Analyst
Cindy Liu
Senior Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client