Composable commerce has become one of the hottest buzzwords in retail ecommerce since the phrase was coined in 2020. But behind the hype, there are pros and cons that every retailer needs to consider.
Key Question: How should retailers think about meeting consumer needs with composable commerce?
KEY STAT: Composable commerce is going mainstream: A March 2023 survey from Elastic Path found that 72% of US retailers were already using it in at least some manner, and another 21% were planning to adopt it within the next year.
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