As more people cut their cable cords, streaming video keeps gaining viewers and ad dollars. Ad spending is still much smaller on connected TV (CTV) than on linear TV, but the gap is closing.
3 QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? An examination of trends, data, and strategies related to how marketers are approaching CTV. Also, our latest CTV ad spending and viewer forecasts.
KEY STAT: This year, US advertisers will spend $21.16 billion on CTV, an increase of 23.0% over 2021.
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