Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Streaming video, music among Gen Z’s most popular media activities

Article |
 Oct 3, 2023

LinkedIn’s new genAI campaign creation tool could accelerate growth of B2B digital advertising

Article |
 Oct 3, 2023

What should marketers know about Jasper?

Article |
 Oct 3, 2023

Consumers are using and installing fewer mobile apps as they settle on favorites

Article |
 Oct 3, 2023

Most US industries have not yet embraced cookie alternatives for programmatic buying

Article |
 Oct 2, 2023

BNPL improves financial inclusion but presents risks to the consumers it helps

Article |
 Oct 2, 2023

Spotify dips into CTV advertising with Roku partnership

Article |
 Oct 2, 2023

Banks should follow fintech’s example to bridge the Latino banking divide

Article |
 Oct 2, 2023

Record-setting changes in mortgages and deposits reveal signs of mounting stress on banks

Article |
 Oct 2, 2023

How to deal with holiday returns: Prevention, promotion, and product selection

Article |
 Oct 2, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

US Cross-Border Buyers Forecast 2023

Inflation Drives Consumers to Low-Cost Goods From Overseas

Report by Sky Canaves  |  May 16, 2023
Download
Report
Share
Table of Contents
Report Snapshot
More US consumers are becoming cross-border buyers.
China is the biggest source for cross-border purchases among US consumers.
Millennials now represent the majority of US cross-border buyers.
Low prices are the top reason for cross-border buying.
Apparel is the top category among US cross-border buyers.
Key takeaways for brands and retailers
Sources
Media Gallery
About This Report
Cross-border ecommerce is rising in popularity as US consumers look for value amid inflation. But growth has slowed from previous boom years.
Topics
Cross-Border Ecommerce
United States
Table of Contents
Report Snapshot
More US consumers are becoming cross-border buyers.
China is the biggest source for cross-border purchases among US consumers.
Millennials now represent the majority of US cross-border buyers.
Low prices are the top reason for cross-border buying.
Apparel is the top category among US cross-border buyers.
Key takeaways for brands and retailers
Sources
Media Gallery

Report Snapshot

The number of cross-border buyers in the US will continue to grow steadily but at a slower pace than in previous years. Consumer demand for overseas goods has been uneven and driven largely by factors related to domestic product availability, such as supply chain challenges and inflation. Still, cross-border buying has staying power; a growing share of US consumers will make a cross-border purchase over the next few years.

Key Question: How many US consumers are making online purchases from overseas sellers?

US Cross-Border Retail Ecommerce Buyers, 2020-2024 (millions, % change, and % of digital buyers)
E-Mail ChartDownload

KEY STAT: Nearly 72 million US consumers—and about a third of US digital buyers—will engage in cross-border retail ecommerce in 2024.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. More US consumers are becoming cross-border buyers.
  3. China is the biggest source for cross-border purchases among US consumers.
  1. Millennials now represent the majority of US cross-border buyers.
  2. Low prices are the top reason for cross-border buying.
  3. Apparel is the top category among US cross-border buyers.
  1. Key takeaways for brands and retailers
  2. Sources
  3. Media Gallery

Charts in This Report

US Cross-Border Retail Ecommerce Buyers, 2020-2024 (millions, % change, and % of digital buyers)Top 3 Countries From Which US Cross-Border Buyers Have Made Cross-Border Digital Purchases, 2020-2022 (% of respondents)
Share of US Cross-Border Buyers, by Generation, Nov 2021 & June 2022 (% of total)Top 3 Reasons to Make a Cross-Border Purchase According to US Digital Buyers, July 2022 (% of respondents)
Leading Product Categories US Adults Would Consider Purchasing Cross-Border, by Gender, July 2022 (% of respondents in each group)

authors

Sky Canaves

Contributors

Ethan Cramer-Flood
Senior Forecasting Writer
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Vivian Dong
Associate Forecasting Analyst
Amy Rotondo
Director, US Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.