The number of cross-border buyers in the US will continue to grow steadily but at a slower pace than in previous years. Consumer demand for overseas goods has been uneven and driven largely by factors related to domestic product availability, such as supply chain challenges and inflation. Still, cross-border buying has staying power; a growing share of US consumers will make a cross-border purchase over the next few years.
Key Question: How many US consumers are making online purchases from overseas sellers?
KEY STAT: Nearly 72 million US consumers—and about a third of US digital buyers—will engage in cross-border retail ecommerce in 2024.
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