Beyond the chart: Most digital ad revenues will go to Alphabet ($78.86 billion), Meta ($51.35 billion), and Amazon ($33.96 billion). Traditional media ad spend, comprising TV, radio, out-of-home, and print, will shrink this year as marketers move more online than ever.
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Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders