Most US adults listen to some digital audio today, and time spent with it is growing. But most consumers regard paid audio subscriptions as a luxury rather than a necessity—that will remain the case in the near term.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our forecast for US digital audio user growth by device, demographic, and company; our forecast for paid digital audio subscriber growth; and insights on who is listening to digital audio.
KEY STAT: Growth in paid digital audio subscribers will slow considerably following strong gains during the pandemic. Subscribers rose 80.6% from 2018 through 2022 but will rise only 14.8% through 2026.
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