The US travel industry’s booming recovery from its 2020 lows will continue unabated in 2023. Total digital travel sales will reach an all-time high, as will the number of digital travel bookers. Travel industry digital advertisers, in turn, will spend more than ever before.
Key Question: What is the outlook for the travel industry in 2023 and beyond across the full range of digital metrics forecast by Insider Intelligence?
KEY STAT: Digital ad spending by the US travel industry will grow by 14.3% this year. This will be the third year in a row that travel advertisers will increase spending more quickly than any other industry, and that will happen again in 2024.
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