Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Synchrony weighs a branded wallet despite potential downsides
Article |
Mar 31, 2023
Kohl’s, Michaels, David’s Bridal launch marketplaces
Article |
Mar 31, 2023
UK policymakers publish an AI regulatory framework that’s flexible enough to cover all sectors
Article |
Mar 31, 2023
Will Taiwan respond to TSMC’s call to ramp up chipmaking efforts?
Article |
Mar 31, 2023
Is the creator economy cooling?
Article |
Mar 30, 2023
Consumers and retailers have very different attitudes toward dynamic pricing
Article |
Mar 30, 2023
Politicians weigh in on whether US banking needs a regulatory shakeup
Article |
Mar 30, 2023
Providers need to turn bad reviews into positive change
Article |
Mar 30, 2023
Payments M&A activity remains alive and well through fintech funding drought
Article |
Mar 30, 2023
Inclusion is rising in consumer importance, yet video ads are looking less diverse
Article |
Mar 30, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
11charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Cord-Cutting Hits New Peak
- Connected TV Scales
- OTT Services
- Key Takeaways
- Read Next
- Media Gallery
Charts in This Report
How Has the US Subscription OTT Video Viewer Forecast Changed? (millions, 2015-2024)US Pay TV vs. Non-Pay-TV Households, 2016-2024 (millions)
US Pay TV/vMVPD vs. Non-Pay-TV/vMVPD Households, 2015-2024 (millions)US vMVPD Viewers, by Service, 2018-2024 (millions)
US Connected TV Users, by Device, 2018-2024 (millions)US YouTube Viewers, by Generation, 2018-2024 (millions)
US YouTube Viewers, by Race/Ethnicity, 2018-2024 (millions)US Subscription OTT Video Viewers, by Service, 2016-2024 (millions)
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.