US Display Ad Spending 2022

Video’s in the Driver’s Seat. Now What?

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About This Report
US advertisers are dedicating more of their display budgets to digital video as social video and CTV advertising climb to new heights.
Table of Contents

Executive Summary

Chief among digital advertising formats, display will account for well over half of all US digital ad spending this year, marching steadily toward the 60% milestone. Video drives most of that growth, as advertisers ramp up spend in social video and connected TV (CTV).

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How much will US advertisers spend on display this year?
  2. How does display ad spending break down by format, device, and transaction method?
  3. Which emerging trends will be most influential in the display advertising marketplace this year?

WHAT’S IN THIS REPORT? Our latest display ad spending forecast for the US, along with analysis of major growth drivers and potential disruptors that will influence display ad spending in the next year.

KEY STAT: After record-breaking growth in 2021, display ad spending will increase by 20.9% to $143.55 billion in 2022.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Display Ad Spending Outlook: Breaking It Down by Format, Device, and Transaction Method
  1. Growth Drivers: Video Is a Force to Be Reckoned With
  2. Potential Disruptors: What’s Worth the Buzz?
  3. Read Next
  1. Sources
  2. Media Gallery

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authors

Evelyn Mitchell

Contributors

Ross Benes
Senior Analyst
Chuck Rawlings
Senior Researcher
Lauren Ruhlen
Researcher
Paul Verna
Principal Analyst
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