The news: The US Federal Trade Commission (FTC) has officially started an antitrust investigation into Amazon’s $1.7 billion iRobot acquisition, per The Robot Report.
A clean sweep? The FTC’s investigation will reportedly focus on whether the data provided by iRobot’s Roomba robot vacuum could be used to give Amazon an anticompetitive leg up as a retail giant. We broke down the deal and potential regulatory issues when it was first announced.
The problem: iRobot CEO Colin Angle, who will continue in his role once the deal goes through said, “Our customers control the personal information they provide us, and we use that information to improve robot performance and the customer’s ability to directly control a mission.”
The bigger picture: The FTC is investigating high-profile Big Tech moves that it thinks it has a high probability of enforcing. With the support of more than two dozen interest groups calling for it to block the sale of iRobot to Amazon, the regulator could seek to stall the acquisition with renewed vigor.
This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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