Despite general pullback in digital ad spending across many industries this year, the healthcare and pharma industry will increase its digital ad spend by 14.2% to reach $9.53 billion. This will make it the fastest-growing industry after computing products and consumer electronics, we forecast.
Ad dollars are going toward COVID-19-related information as public health organizations and private medical institutions raised awareness around testing, safety measures, and other pandemic-related updates.
The pandemic also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor’s offices and medical clinics.
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