Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US Holiday 2021 Review and Holiday 2022 Preview

Preparing for a New Holiday Shopping Calendar

About This Report
The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.
Table of Contents

Executive Summary

The 2021 US holiday season posted the strongest retail growth in more than 20 years, bolstered by resurgent brick-and-mortar sales and healthy ecommerce growth. Our first look ahead to the 2022 holiday season forecasts healthy consumer spending patterns and a more stable supply chain.

How much did US consumers spend during the 2021 holiday season?

Total retail spending grew 16.1% year over year (YoY) to $1.221 trillion. Brick-and-mortar sales surged 17.3% to $1.017 trillion, while ecommerce rose 10.4% to $204.20 billion.

What were ecommerce sales on Thanksgiving, Black Friday, and Cyber Monday?

Cyber Monday was the heaviest online spending day, climbing 1.1% to $10.90 billion. Black Friday sales inched up 0.3% to $9.03 billion, while Thanksgiving sales grew 2.3% to $5.17 billion.

Who were the retail winners and losers of the 2021 holiday season?

Amazon, Walmart, and eBay led the way on retail traffic, while Macy’s, Away, and Ticketmaster were among the year’s pandemic rebound stories. On the flipside, Wayfair and Kohl’s experienced notable declines in YoY traffic that also dropped them below 2019 levels.

What is the forecast for holiday sales in 2022?

We expect 2022 holiday retail sales to increase 3.3% to $1.262 trillion, with brick-and-mortar increasing 0.9% to $1.026 trillion and ecommerce climbing 15.5% to $235.86 billion.

WHAT’S IN THIS REPORT? A review of the 2021 US holiday season and an early preview of the 2022 holidays, including our latest US retail and ecommerce spending forecast.

KEY STAT: The 2021 holiday season saw US retail sales grow by 16.1%, the fastest growth rate in more than 20 years.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

3expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. Holiday 2021 Review and Holiday 2022 Preview
    4. Holiday 2021 Review
    1. Holiday 2022 Preview
    2. Disruptive Factors for the 2022 Holiday Forecast
    3. Holiday 2022 Strategies for Success
    4. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Charts in This Report

    Interviewed for This Report

    Mike Black
    Interviewed January 25, 2022
    Michael Klein
    Global Director, Industry Strategy and Marketing, Retail, Travel, and Consumer Goods
    Interviewed January 18, 2022
    Deborah Weinswig
    Coresight Research
    Founder and CEO
    Interviewed February 4, 2022


    Andrew Lipsman


    Whitney Birdsall
    Senior Forecasting Analyst
    Bianca Carasus
    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Blake Droesch
    Caroline Fulford
    Senior Researcher
    Brian Lau
    Digital Apprentice
    Amy Rotondo
    Director, US Research
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client