Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Consumers and retailers have very different attitudes toward dynamic pricing

Article |
 Mar 30, 2023

Payments M&A activity remains alive and well through fintech funding drought

Article |
 Mar 30, 2023

Politicians weigh in on whether US banking needs a regulatory shakeup

Article |
 Mar 30, 2023

How ByteDance and Meta are responding to a possible TikTok ban

Article |
 Mar 30, 2023

Inclusion is rising in consumer importance, yet video ads are looking less diverse

Article |
 Mar 30, 2023

OpenAI in hot seat over GPT-4 successor ambitions as Musk, AI experts apply pressure

Article |
 Mar 30, 2023

Gen Z can lead the US life insurance market in the future but needs assurance before signing on

Article |
 Mar 29, 2023

4 promising use cases for generative AI in content marketing

Article |
 Mar 29, 2023

The power of the human touch in AI-enabled content marketing

Article |
 Mar 29, 2023

The UK’s mixed retail outlook

Article |
 Mar 29, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past webinars and other events.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

US Holiday 2022 Review and Holiday 2023 Preview

How the Rise of October Holiday Shopping Alters the 2023 Forecast

Report by Andrew Lipsman  |  Feb 28, 2023
Download
Report
Deck
The One-Pager
Share
Table of Contents
Executive Summary
Holiday 2022 growth sets the stage for a solid but unspectacular holiday 2023.
Holiday retail sales growth underperformed in 2022, but that’s not a cause for concern in 2023.
Amazon’s Prime Early Access Sale in October pulled holiday spending forward.
Discounts drove holiday sales growth.
Thanksgiving weekend posted big in-store foot traffic gains.
Cyber Five ecommerce sales grew better than expected as consumers shopped for deals.
Spending favored household essentials over traditional holiday categories in 2022.
Holiday 2022 ecommerce traffic softened for many top retailers.
We expect a similar holiday consumer spending environment this year.
Holiday 2023 marketing strategies should adapt to a value-oriented environment.
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.
Topics
Holiday & Seasonal Shopping
US
Table of Contents
Executive Summary
Holiday 2022 growth sets the stage for a solid but unspectacular holiday 2023.
Holiday retail sales growth underperformed in 2022, but that’s not a cause for concern in 2023.
Amazon’s Prime Early Access Sale in October pulled holiday spending forward.
Discounts drove holiday sales growth.
Thanksgiving weekend posted big in-store foot traffic gains.
Cyber Five ecommerce sales grew better than expected as consumers shopped for deals.
Spending favored household essentials over traditional holiday categories in 2022.
Holiday 2022 ecommerce traffic softened for many top retailers.
We expect a similar holiday consumer spending environment this year.
Holiday 2023 marketing strategies should adapt to a value-oriented environment.
Insider Intelligence Interviews
Sources
Media Gallery

Executive Summary

Consumer spending during the 2022 US holiday season reverted to more typical levels following two years of outsize pandemic-era growth. As economic uncertainty continues into the new year, what should retail marketers expect for the 2023 holiday season?

Key Question: How does 2022’s US holiday season performance shape our early retail and ecommerce spending forecast for the 2023 holidays?

US Retail Holiday Season Sales, 2019-2023 (billions and % change)
E-Mail ChartDownload

KEY STAT: Last year, holiday season retail sales grew by 4.8% YoY, following two years of surging retail and ecommerce growth. We expect a similar gain of 4.5% for the 2023 holiday season.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

9charts

Reliable data in simple displays for presentations and quick decision making.

1expert perspective

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Holiday 2022 growth sets the stage for a solid but unspectacular holiday 2023.
    3. Holiday retail sales growth underperformed in 2022, but that’s not a cause for concern in 2023.
    4. Amazon’s Prime Early Access Sale in October pulled holiday spending forward.
    5. Discounts drove holiday sales growth.
    1. Thanksgiving weekend posted big in-store foot traffic gains.
    2. Cyber Five ecommerce sales grew better than expected as consumers shopped for deals.
    3. Spending favored household essentials over traditional holiday categories in 2022.
    4. Holiday 2022 ecommerce traffic softened for many top retailers.
    5. We expect a similar holiday consumer spending environment this year.
    1. Holiday 2023 marketing strategies should adapt to a value-oriented environment.
    2. Insider Intelligence Interviews
    3. Sources
    4. Media Gallery

    Charts in This Report

    US Retail Holiday Season Sales, 2019-2023 (billions and % change)US Retail Ecommerce, Non-Ecommerce, and Total Retail Holiday Season Sales Growth, 2015-2022 (% change)
    US Retail Ecommerce Sales, by Month, Q4 2022 (millions and % change)US Holiday Season* Discounts, by Category, 2021 & 2022 (% average discount)
    US Thanksgiving Weekend In-Store and Digital Shoppers, 2021 & 2022 (millions and % change)US Cyber Five Retail Ecommerce Holiday Season Sales, by Shopping Day, 2022 (billions and % change vs. prior year)
    US Retail Ecommerce and Total Retail Holiday Season Sales Growth, by Product Category, 2022 (% change vs. prior year)Top 15 US Digital Retailers, Ranked by Unique Visitors, Nov-Dec 2022 (millions and % change)
    US Retail Holiday Season Sales, by Channel, 2022 & 2023 (billions, % change, and % of total)

    Interviewed for This Report

    Bruce Richards
    Adobe
    Industry Strategy and Marketing Lead, Retail & Consumer Goods
    Interviewed January 17, 2023
    Download
    Report
    Deck
    The One-Pager
    Share
    Table of Contents
    Executive Summary
    Holiday 2022 growth sets the stage for a solid but unspectacular holiday 2023.
    Holiday retail sales growth underperformed in 2022, but that’s not a cause for concern in 2023.
    Amazon’s Prime Early Access Sale in October pulled holiday spending forward.
    Discounts drove holiday sales growth.
    Thanksgiving weekend posted big in-store foot traffic gains.
    Cyber Five ecommerce sales grew better than expected as consumers shopped for deals.
    Spending favored household essentials over traditional holiday categories in 2022.
    Holiday 2022 ecommerce traffic softened for many top retailers.
    We expect a similar holiday consumer spending environment this year.
    Holiday 2023 marketing strategies should adapt to a value-oriented environment.
    Insider Intelligence Interviews
    Sources
    Media Gallery
    About This Report
    The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.
    Topics
    Holiday & Seasonal Shopping
    US
    Table of Contents
    Executive Summary
    Holiday 2022 growth sets the stage for a solid but unspectacular holiday 2023.
    Holiday retail sales growth underperformed in 2022, but that’s not a cause for concern in 2023.
    Amazon’s Prime Early Access Sale in October pulled holiday spending forward.
    Discounts drove holiday sales growth.
    Thanksgiving weekend posted big in-store foot traffic gains.
    Cyber Five ecommerce sales grew better than expected as consumers shopped for deals.
    Spending favored household essentials over traditional holiday categories in 2022.
    Holiday 2022 ecommerce traffic softened for many top retailers.
    We expect a similar holiday consumer spending environment this year.
    Holiday 2023 marketing strategies should adapt to a value-oriented environment.
    Insider Intelligence Interviews
    Sources
    Media Gallery

    authors

    Andrew Lipsman

    Contributors

    Whitney Birdsall
    Senior Forecasting Analyst
    Sky Canaves
    Senior Analyst, Retail & Ecommerce
    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Brian Lau
    Forecasting Analyst
    Natalie McGranahan
    Senior Researcher and Taxonomy Manager
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client

    Geographies

    Insider Intelligence

    Media Services

    Free Content

    Contact Us →

    Worldwide HQ

    11 Times SquareNew York, NY 100361-800-405-0844

    Sales Inquiries

    1-800-405-0844ii-sales@insiderintelligence.com

    * Copyright © 2023 
    Insider Intelligence Inc. All Rights Reserved.