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US holiday ecommerce retail sales growth will return to double digits this year after slowing in 2022

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: This year, US holiday retail sales growth will align more closely with rates seen pre-pandemic, with ecommerce returning to double-digit growth at 11.3% YoY, according to our June forecast.

Beyond the chart:

  • US holiday retail sales will total $1.317 trillion this year, per our June forecast.
  • Although brick-and-mortar stores will claim more than 80% of US holiday retail sales in 2023, ecommerce sales are growing faster.
  • Ecommerce growth is being bolstered by the rising adoption of mcommerce, which will account for nearly 50% of total US holiday ecommerce sales this year.
  • Mcommerce is the fastest-growing channel this holiday season, seeing 14.8% YoY growth.

Use this chart:

  • Ensure your holiday marketing strategy offers online deals and promotions.
  • Make a case for greater investment in digital.

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