Life insurance ownership is dwindling among US consumers, but demographic trends can shape acquisition strategies of new life insurance policyholders. Addressing pain points of each demographic cohort will help marketers boost ownership rates of policies across the board.
Key Question: How should insurers market across different demographics to grow revenues?
KEY STAT: Since 2020, the number of life insurance policyholders has declined by 6.9%. Insurers must fight against the decreasing ownership rates by including the right marketing campaigns and digital tools.
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