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Key stat: US marketers are allocating more of their advertising budget to social media and TV (19% each) than digital (14%), email (12%), and out-of-home (OOH) (7%) media channels, according to Quad. (Respondents could select multiple answers.)
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Note: Respondents were asked "Thinking about your company’s advertising budget, what percentage of your media mix is allocated to each of the following channels? (multi-select)"
Methodology: Data is from the July 2023 Quad report "The Direct Marketing Revolution 2023." 233 US marketers were surveyed online during March 2023. Respondents included C-Level Executives from companies with over 100 employees with at least $5 million in annual sales.
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