A strong mobile experience is critical for today’s financial institutions (FIs), given consumers’ heavy reliance on that channel: 87% of adult US mobile banking users we surveyed in September said that mobile is the primary way they access their checking accounts. This fifth annual study stacks up 23 FIs against one another, evaluating their mobile app capabilities based on consumers’ demand for 42 emerging features.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? This benchmark highlights the most in-demand emerging mobile banking features an FI can offer to attract users. It evaluates 23 FIs across six feature categories and weights their scores according to the results from a survey of US mobile banking users. The findings pinpoint product development priorities for mobile banking apps.
KEY STAT: Seeing if one’s Social Security number has been breached was by far the most in-demand feature in our study, and the only tool to receive an “extremely valuable” rating from the majority of respondents.
Insider Intelligence publishes annual mobile feature benchmarks for the UK and Canada, as well as a companion study for the US:
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