Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.
THREE KEY QUESTIONS THIS REPORT WILL ANSWER:
WHAT’S IN THIS REPORT? In this report, we present our eMarketer forecasts for growth in the mobile proximity and mobile P2P payments space, as well as assess top players in each area. Based on core data, the report identifies the driving forces behind each sector’s growth for both payers and payees. It also examines which demographic groups will be core to growth moving forward, and what average annual per-user spend will reach in the coming years. Lastly, the report stacks up key players in each sector, assesses their trajectories, and examines what’s next.
KEY STAT: US mobile proximity spending will increase by over $1,600 per user between 2021 and 2025 to reach $4,064.
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