Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US mobile users spend less than 25% of their time connected to 5G networks as device production outpaces 5G connectivity

The news: Despite the wide availability of 5G-enabled devices, people in the US spend less than 25% of their online time connected to 5G networks, per Digital Trends. 5G device adoption is quickly outpacing 5G coverage, which means carriers are under pressure to cover their growing 5G customer bases.

How we got here: 14 million users subscribed to mobile 5G services in the US last year, and IDC predicted that 7.4% YoY shipment growth would be bolstered by premium 5G devices like Apple’s iPhone 13, putting pressure on service providers and carriers to expand 5G coverage.

  • On paper, most of the US has access to 5G coverage, but there’s a lot of confusion regarding 5G mislabeling and instances where carriers reporting 5G network access are actually just increasing 4G-LTE speeds.
  • The 5G buildout was severely derailed by the pandemic—network upgrades were stalled and components like fiber and infrastructure grew scarce.
  • The US fell out of the top 10 for fastest mobile speeds. Ookla, which runs the Speedtest service, found that the US fell behind in worldwide iPhone 12 5G speeds, with New York City ranking 14th out of 15 cities tested globally.
  • 5G-enabled devices may have proliferated, but mobile 5G subscriptions for general consumers are still lagging, per Digital Trends. The majority of US adults said they don’t intend to upgrade to 5G, mostly because of higher prices and a lack of interest in the technology.

The problem: Despite marketing broad 5G availability and coverage, most carriers are still building out their standalone 5G networks—deploying networks that use 5G cells for both signaling and information transfer without piggybacking on earlier 4G-LTE networks.

  • “A lot of the anticipated benefits that would occur from a fully functioning 5G network – minimal latency, network slicing, AR/VR apps, incredibly fast upload and download speeds, fully autonomous driving – won’t happen until standalone 5G comes to fruition,” said Dr. Paul Carter, CEO and founder of Global Wireless Solutions, a wireless network testing and consumer research company. 

What’s next: The onus is on carriers to build out standalone 5G connectivity beyond the limited pockets of access across US cities. Consumers are already losing interest in 5G service and its advantages—67% of consumers are not excited about 5G, per Waveform.


Related content: Eager to learn more about 5G US mobile network users? Check out our 2021 overview report.