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Nearly 1 in 3 US online buyers order from foreign sellers

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Close to a third of US digital buyers will purchase from a company located outside the country in 2024, for a total of 71.8 million cross-border ecommerce buyers, per our forecast.

Beyond the chart:

  • A rise in ecommerce marketplaces accelerated cross-border buying prior to the pandemic. Now growth is slowing.
  • But inflation will influence more shoppers to look overseas as brand loyalty wavers.
  • China is the No. 1 beneficiary, with 41% of US cross-border buyers making a digital purchase from the country in 2022, per the International Post Corporation.

Use this chart:

  • Assess retail competition on an international scale.
  • Reframe marketing messaging to compete with cross-border retailers.

More like this:

More Chart of the Day:

Methodology: Estimates are based on the analysis of survey traffic data from other research firms, historical consumer adoption trends, company releases, and demographic adoption trends.