Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

The US P&C Insurance Ecosystem

How to Grab Opportunities and Manage Risk in a $797 Billion Industry Transformed by Digital

About This Report
Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Table of Contents

Executive Summary

Property and casualty (P&C) insurers are at a crossroads as digital transformation, disruptors, and shifting consumer behaviors rock their industry. But incumbents can invest wisely to deepen customer relationships and build innovative solutions.


  1. Who are the key stakeholders in the US P&C insurance ecosystem?
  2. How is digital transforming the customer journey?
  3. How will insurers shape their budget allocation priorities?
  4. What are the top P&C insurance trends to watch in 2022?

WHAT’S IN THIS REPORT? We lay out the links in the insurance value chain, detail the drivers of digital transformation within the P&C insurance industry, and explore how incumbents can best meet the needs of digitally minded consumers. We also highlight the key trends that will reshape the industry going forward.

KEY STAT: Digitally minded customers are pushing insurers to transform: Digitizing service and support is worldwide insurance executives’ most cited digital priority in the next 12 months, per a September 2021 Smart Communications survey.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Introduction
  4. Who’s Who in the P&C Insurance Ecosystem
  1. The Evolving Insurance Customer Journey
  2. How Insurers Can Get the Most for Their Tech and Digital Ad Dollars
  3. The Top Trends Shaping P&C Insurance
  4. Read Next
  1. Sources
  2. Media Gallery


Eleni Digalaki


Tyler Brown
Senior Analyst
Caitlin Cahalan
Researcher, Financial Services
Zach Goldner
Junior Forecasting Analyst
Oscar Orozco
Director, Forecasting
Jaime Toplin
Senior Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client