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US Payments Digital Ad Spending 2023

Strong Consumer Demand Can Only Support Ad Spend Growth for So Long

About This Report
The payments industry has used its marketing budgets to reap the rewards of a strong market for credit card acquisitions. But marketers will need to embrace doing more with less as credit conditions tighten and savings run dry.
Table of Contents

Payments firms will increase their digital ad spend faster than any other financial services industry next year after a sharp recovery from 2022’s slowdown. Before the sector pumps the breaks on ad spend growth, marketers need to find ways to do more with less.

Key Question: How will payments ad spending change through 2025, and what does it mean for marketers?

Key Stat: Payments will be the only financial services sector to decelerate digital ad spend growth to the single digits in 2025, falling to just 8.6%. Factors like tighter credit will weigh on firms’ willingness to advertise payments products.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Payments digital ad spend growth will lose steam by 2025
  1. The payments industry is taking a real-time approach to adjusting ad spend
  2. Marketers can hone successful strategies now before ad budget growth slows
  1. Sources
  2. Media Gallery


Tyler Van Dyke


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
David Morris
Principal Analyst
Oscar Orozco
Director, Forecasting
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