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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About EMARKETER

Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Rigorous proprietary data vetting strips biases and produces superior insights.
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How much of US population listens to digital audio?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021. Over the past decade, that share has grown by 38 percentage points, making the weekly listenership now 192 million strong.

Beyond the chart: Among these listeners, Spotify is the digital audio platform of choice, with 31% using the service in the week prior to being surveyed. YouTube Music follows in second, with 20%, while Pandora trails in third place, with 13%. That’s a radically different picture from 2013, when the US had 86 million weekly digital audio listeners, Pandora was their top platform by a wide margin, and Spotify attracted a single-digit share of that base.