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US Private Label Credit Cards 2023

Why Retailers Shouldn’t Underestimate the Segment’s Value

About This Report
Despite intensified payment competition and rocky economic factors, private label credit cards will maintain their importance in the payments industry in 2023. Retailers should not discount the value they can bring in terms of revenues and loyalty.
Table of Contents

While its slow growth suggests that private label credit cards are ceding ground to alternatives like buy now, pay later (BNPL), these cards remain a payments cornerstone. Their rewards programs and ability to expand credit access solidify their place in the ecosystem—and make them a powerful asset for retailers.

Key Question: What are the opportunities for retailers to grow their private label credit card programs?

Key Stat: US private label credit card transaction value will reach $258 billion in 2023—almost four times the size of BNPL transaction value.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

2expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Private label credit cards aren’t on the decline despite industry rumblings
    3. Private label credit cards’ unique advantages are pushing growth forward
    1. Competitive headwinds are narrowing private label’s growth opportunities
    2. How should retailers leverage private label in 2024?
    3. Insider Intelligence Interviews
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Florin Arghirescu
    Senior Vice President, Chief Product Officer
    Interviewed November 6, 2023
    Trish Mosconi
    Executive Vice President, Chief Strategy Officer and Corporate Development Leader
    Interviewed October 24, 2023


    Grace Broadbent


    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    David Morris
    Principal Analyst
    Amy Rotondo
    Director, US Research
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