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US retail ecommerce sales will see increasing growth through 2027

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: US retail ecommerce sales will reach $1.720 trillion by 2027, hitting a milestone of more than 20% of overall retail sales, according to our forecast.

Beyond the chart:

  • Retail ecommerce sales in the US will see steady growth over the next several years, maintaining an increase of more than 10% every year from 2024 through 2027, the end of our forecast period.
  • Essential categories are driving ecommerce growth this year, with food and beverage sales rising by 20.0% and health and personal care rising by 18.9%, per our forecast. However, sales growth in many retail categories has resulted from inflation rather than increased unit purchases.
  • Ecommerce gains are also driven by budget-conscious consumers searching for deals, causing them to go online to compare prices.

Use this chart:

  • Engage consumers on channels that reflect how they shop and buy.

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