Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.
Key Question: What’s the outlook for retail industry digital ad spending through 2025, and where is its growth coming from?
KEY STAT: US retail digital ad spending will grow by 12.2% this year— significantly above the overall digital ad spending rate of 7.8%—to reach $73.55 billion and account for 27.9% of all digital ad spending.
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First Published on Sep 7, 2023
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