Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US Retail Sustainability Perceptions Benchmark 2022

How 10 Select Retailers Measure Up for Consumers

About This Report
Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.
Table of Contents

Executive Summary

Nearly every modern consumer has at least some concern about the environment, but the influence that worry has on shopping behavior is far more nuanced. This report gauges which sustainability features are most important to US consumers, which retailers have the most favorable sustainability perceptions, and what retailers can do to improve their sustainability efforts in the eyes of consumers.


  1. How do consumers think about sustainability when deciding where to shop and what to buy?
  2. What are the most important sustainability features for retailers to offer, both in-store and online?
  3. How satisfied are consumers with the sustainability efforts of 10 leading retailers?

WHAT’S IN THIS REPORT? An analysis of the sustainability features consumers look for when shopping at general merchandise retailers. Also, a ranking of 10 retailers based on perceptions of their sustainability efforts.

KEY STAT: The most popular sustainability feature is a selection of products free of harmful or synthetic materials with 24% of respondents considering it “extremely important” when choosing a general merchandise retailer.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Findings
  3. Action Points
  4. Introduction: The Role of Sustainability in Shopping
  5. Leading Sustainability Features
  1. Leading Retailers
  2. No. 1: Product Selection
  3. No. 2: Corporate-Level Sustainability
  4. No. 3: Packaging and Shipping
  5. No. 4: Recycling
  1. Methodology
  2. Appendix
  3. Read Next
  4. Media Gallery

Charts in This Report


Blake Droesch


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Ona Koehler
Senior Director, Benchmarking
Na Li
Director, Primary Research
Amy Rotondo
Director, US Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client