The news: Total US ecommerce sales on Prime Day surpassed $11 billion, growing 6.1% compared with last year’s event, according to data from the Adobe Digital Economy Index provided to Insider Intelligence. Amazon’s US ecommerce sales are projected to have hit $7.31 billion in the US, per eMarketer forecasts from Insider Intelligence.
How we got here: Last year, Amazon delayed its July Prime Day until October because of COVID-19. Despite the delay, the etailer still scored $6.17 billion in US sales, per our forecasts. This year, Amazon pushed Prime Day earlier, with CFO Brian Olsavsky saying on the company’s Q1 earnings call that it moved the event to account for the 2021 Olympics—and the fact that July is a popular vacation month. There are also rumors that Amazon is considering launching a sales event this fall—although it's unclear whether it’ll be marketed as another Prime Day. If so, Amazon will likely pull in even more sales from holiday shopping.
The bigger picture: Amazon closed another successful Prime Day despite competing efforts from other retailers and looming unionization endeavors.
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