Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US social app spending grows to 5 times its pre-pandemic level

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

US consumers spent $2.17 billion on social media apps in 2022, nearly half a billion more than the year before, according to Worldwide, social app spend hit $7.28 billion last year, up from $6.32 billion in 2021.

Beyond the chart: The US accounts for nearly 30% of social app spend worldwide. The biggest driver of this spend is TikTok, where higher-priced purchases within the app are pushing up revenues.

The challenge for competitors like Facebook, Instagram, and Snapchat is not just to convince users to buy within the app, but to make expensive purchases there as well.

More like this:

Methodology: Data is from a January 2023 report titled "State of Mobile 2023." App engagement estimates were generated via the Intelligence global consumer panel of millions of active users. Spending data represents gross consumer spend on the Apple App Store and Google Play from paid downloads and in-app purchases, before the app stores take their fee. In-app advertising revenues are excluded. App publishers may occasionally shift an existing app from one category to another; in these cases, that app based on its categorization at the time of this report's writing. Push notifications are not considered active use and do not count towards estimates of users, sessions, or session time. is a mobile data and analytics platform.